An integrated EPOS system offer
many ways to drive your business to next level. No matter with the size of the
retail operation. Some of the most compelling reasons you should look to
integrate EPOS into the very fabric of your business.
1.
Sales
A shocking statistic that every
British retailer lose £1.4 billion due to busy checkouts. Customers least
bothered to wait, so the sale is lost. Imagine a situation where lengthy
checkouts could be solved quickly and simply. By doing so customer experience
could always be positive with shorter queues and faster service. If you
integrated BillPay with your POS system, this would mean that your cashiers
wouldn’t have to leave the system to handle the transaction, thus increasing
speed and customer satisfaction levels.
2.
Happier Customers
Another advantage of integrated
EPOS system is the ability to offer customer choice at the checkout. It may not
be comfortable for everyone using self service right now but the trend is very
difficult towards self-checkout if it means a shorter queuing experience.
3.
Flexibility
A kiosk or mobile POS unit can
help you blast queues that can literally go where the queues are. If your deli
is busy during the lunchtime rush, simply move your mobile POS there and take
the pressure off your primary checkout.
4.
Price Management
You can manage price and margin
much more smoothly with integrated POS. It’s simple to up the price at the deli
counter during busiest hours and revert to normal pricing immediately
afterwards. Alternatively, reduce the price of items during the night to entice
customers to your store.
5.
Control
In a situation where you might
want to increase price where physically changing the fixed shelf labels will
probably wipe out your extra margin. Doing electronically via your integrated
EPOS retail system is instant, reversible and time-efficient. This facility
really comes into handy when you operate multi-site operations.
Profile your margins and change
prices in each individual location based on its ability to bear higher costs.
In a more affluent area charge more prices than for a similar store in a less
prosperous area. It is done centrally from head office with minimal cost of
manpower. It can also be useful in a situation where sudden global price
increase needs to be implemented.
6.
Marketing
Another application is to
increase impulse purchase with an instant, intelligent promotion that won’t
cannibalise another product with epos system for small business.
7.
Real Time Reporting
EPOS system is capable of
generating high level KPI’s real time reports providing with the exact
information at the right time from anywhere. You can be on business abroad and
still able to make key decisions on issues that are arising back at the ranch.
You can also generate reports on
individual store performance, group performance or individual product
performance. It helps the management to get a 360 degree view of overall
performance in an instant.
8.
Stock Management
Stock management is the
critically contributor to your bottom line. Approximately 70% of all shrinkage
is due to either poor stock management practices or direct pilferage. It can be
difficult to control your customers are to pilfer but you can definitely your
staff through smarter stock control.
Mobile scanning technology helps
stock control audit to be carried out quickly. Based on the results of the
audit, automatic replenishment can be built into the equation. It may be
surprise to hear that out-of-stock products cost retailers over £4 billion each
year, so letting stock lapse is not just inconvenient for your customers but
costing you money.
Reporting is also important in
the food wastage area. Getting reports on regular time intervals never let you
lose money by out-of-stock items and also wasteful gluts. It helps staff to
have accurate information on how much food to prepare and at what time of the
day.
9.
Ease of Integration
Another key area is paying
dividends in the area of automation and integration. You can easily integrate a
loyalty scheme into a single visit to the teller, so you don’t waste time
handling the loyalty element separately. Members can be instantly informed of
promotional elements that may be of interest to them.
10.
Sales Promotion
An effective digital strategy for
your in-store screens can also be used for subtle. It’s not about constantly
bombarding your customers to buy with the messages, but by rewarding them with what
they need to be happier, more fulfilled customers.
The bottom line is that the
number of ways you can improve profitability with an integrated epos system for small business is only
limited by your imagination.
